Giddy Up Insurance

Concepts — Storyboards — Character Design — Animation — Compositing

Life insurance. No bull.

We set out to create a whimsical brand that deals with a serious subject — death and life insurance. We created a website and a series of informational videos and promotional material.

We wanted to show that death is inevitable in a humorous way— so the cowboy character always dies at the end, and each video has a unique ending — the cowboy rides off on a new animal each time. However you ride through life, we’ve got you covered.

I was responsible for designing all the characters, helping establish the art style, storyboarding and animating all the videos, and creating a toolkit of assets for the website/brand.

(**Skip to the last 30secs to see the animal reveals and the ‘deaths’)

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Concepts — Storyboards — Character Design — Animation — Compositing

Carebook