Why did Mickey cross the road? A marketing campaign for the Disneyfied take on the hit game, Crossy Road.
We played around with various approaches to these trailers. The challenge was to keep the original pixelated Crossy Road brand style, but to infuse it with more expressive personalities of Disney characters that can't die, but always need to shake it off and get back up.
After completing the storyboards, I supervised and directed the animation production done by our outsource partner - Liquid Animation.
And then there were the many concepts that hit the chopping block...